3 Ways to help understand your customers Do you feel like you know your customers or clients? Do you know the reason they do business with you? Bill Gates once said, your most unhappy customers are your greatest source of...

Why being a marketer can help you become a great business leader The Marketing Smith’s opinion is that Marketers are the most skilled people in a business – although we would say that. Bias aside, there are key traits and...

How Much Should You Spend on Marketing? Money talks. But actually, it doesn’t – it can often be the biggest hurdle for companies across all of their activity. Do you face the budget challenge? Are you questioning how much to...