PRIVACY POLICY

The Marking Smith

Last Updated: 7th March 2020

Welcome to The Marketing Smith.

themarketingsmith.co.uk is operated by Dryhurst Marketing Ltd. The Marketing Smith is a registered trademark.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@themarketingsmith.co.uk.

We want you to know how we collect, use and disclose personal and non-personal Information. This privacy policy describes how we collect information through our website themarketingsmith.co.uk. By using our website, you agree to the terms and conditions of this privacy policy. We reserve the right to change this privacy policy without prior notice.

 

What Information Do We Collect from You?

Personal information is unique to an individual. In order for you to take advantage of particular opportunities provided through the site such as receiving newsletters, we may require that you provide such information classed as personal information.  This may be, but is not limited to,

  • Your name
  • Telephone number
  • Email address
  • Social media handles
  • Skype
  • Slack

We will only collect this information when you voluntarily provide it to us. We may also combine your personal information that you consent to provide to us with publicly available information, such as your organisation’s name, in the event that you provide us with an email address from your organisation.

Non-personal information is demographic-based information that does not reveal an individual’s identity.

Environmental Variables – we may collect some environmental variables such as your MAC address, computer type, screen resolution, operating system information and browser type and version. These environmental variables are collected by most websites.

 

Cookies Policy

The Marketing Smith and service providers acting on behalf of The Marketing Smith may set and access cookies on your computer or mobile device. A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of your device so that the website administrator may identify your computer and passively track its activities on the website. This unique number identifies your web browser to our computer system. Cookies allow us to remember your web browser when you use the The Marketing Smith website(s) including subdomains. The use of cookies is an industry standard, currently used on the majority of major websites. You can adjust your web browser preferences to alert you when a cookie is sent to your hard drive or to refuse cookies altogether. It is not a requirement to use cookies but certain parts of the site will not function properly if you set your browser to refuse all cookies and this may affect your experience upon visiting themarketingsnith.co.uk and subsequent future visits to our website.

The Marketing Smith uses Google Analytics to gather non-personal data to better understanding the behaviour of visitors. We may also work with advertising companies such as Google, facebook, twitter, LinkedIn, Instagram, and Snapchat to collect information about online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps us manage our online efforts. You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioural Advertising at http://www.aboutads.info/choices/ and you can edit or opt-out your Google Display Network ads’ preferences at http://www.google.com/ads/preferences/

When using Google Analytics we have opted to use IP anonymisation to protect your personal information.

Find out more about cookies and how you can make changes, such as restricting cookies on various browsers at http://www.aboutcookies.org.uk/

 

Web Beacons

Web beacons, also known as clear GIFs or single-pixel GIFs, are small image files that we, or service providers acting on our behalf, may place in our web pages, advertisements, emails and any other forms of electronic communication. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific page or section on the website, clicked on one of our advertisements, or interact with our emails or targeted communications. They also tell us the number of times advertisements or pages are displayed. This allows us to measure the performance of our site, advertising and email campaigns.

 

IP Addresses

Your Internet Protocol (IP) address is a number that is automatically assigned to the computer you are using by your Internet Service Provider (ISP).  In many cases, IP addresses can be shared by multiple people. This IP address is identified and logged automatically in our server log files whenever you visit our website, along with the time of your visit and the pages you have visited. Collecting IP addresses is standard practice on the internet and is done automatically by many websites.

 

How Do We Use Information Collected From You?

We may use your personal information to fulfil your specific requests, such as send requested information, send news updates about The Marketing Smith or our partners or respond to any other requests you may have made.

 

Networking Events

We use reasonable organisational, technical, validation and administrative measures to protect personal information under our control, some events may be at venues that use their own data capture and we cannot be responsible for any third party capture of your business or personal information. Some of our events may require you to ‘check in’ the data collected is held on our website in the UK. You may be redirected to additional websites to complete further details (i.e. Mailchimp for our newsletters) which are subject to additional privacy policies beyond our control but highlighted in additional sections of either this policy or the third party website upon visiting.

 

Email communications

We may use your personal information to email you marketing communications, you can unsubscribe or change your preferences at any time using the links provided in our communications, or you can email us directly at info@themarketingsmith.co.uk we also use Mailchimp to send emails, manage our email list and gather feedback, you can view their privacy policy at https://mailchimp.com/legal/privacy/

 

Security

We use reasonable organisational, technical, validation and administrative measures to protect personal information under our control.

Opt-In. Before you receive any communication from us, we will ask you to give your consent to receiving future communications and information.

Opt-Out. If you no longer wish to receive marketing-related communication from us, you may opt-out by following the unsubscribe instructions in our communications or by contacting us at info@themarketingsmith.co.uk

 

Changing or Suppressing Personal Information

If you would like to request to update or remove your personal information that has been previously provided to us, you may contact us by email at info@themarketingsmith.co.uk

 

Requesting Personal Information
If you would like to request a copy of any personal information that has been previously provided to us related to you please contact us by email at info@themarketingsmith.co.uk please note that we will ask for proof of identity, details of the specific information you require and a charge of £10 with payment in advance will also be required to cover the cost of our activities. If we hold no personal information a change may still be applicable to cover the cost of the investigation.

 

Contacting Us

If you have any questions regarding this privacy policy, please contact us at info@themarketingsmith.co.uk

Amanda Copey

Working with The Marketing Smith I felt very comfortable to share my lack of marketing knowledge and strategy when it came to getting my business out there. We had ongoing monthly coaching sessions which helped keep me monitor my figures, analyse my marketing activity in a proactive way, and taught me new skills and insights that I am still building on today.

Amanda Copey

Cloud Nine Hypnotherapy
Simon de Ferrer

I’ve worked with Laura on a number of marketing and branding projects for my own business. She’s very approachable, listens hard to the brief and then asks really good questions which narrow in more clearly on what I want to achieve. I was very pleased with her patient approach and the quality of the final results – in fact so much so I introduced her to one of my own clients

Simon de Ferrer

MHR Business Growth
Nick Banyard

We have worked with The Marketing Smith on a number of projects for which she has provided marketing support from design and creation to full implementation. Laura has an abundance of creative energy and offers ideas and suggestions to continually challenge and improve the marketing proposition. The contribution to our results from The Marketing Smith has been outstanding.

Nick Banyard

FutureStory Consulting