SERVICES

The Marking Smith

Established with the sole purpose to provide accessible and affordable marketing solutions, The Marketing Smith work with organisations and individuals who need to focus on the areas they specialise in, their own businesses.

We understand that day to day priorities can sometimes lead to marketing and advertising becoming a second thought. That’s where we step in to manage you marketing activity or offer training to fill in any skills gaps.

It’s not just businesses we can help but also individuals. We see each person differently and recognise the personal brand, the brand that employers and clients connect with, leading to employment or future business with you.

Where required carefully selected and trusted specialists are brought in to achieve the best results, within budget and deadlines, all project managed by The Marketing Smith.

We help business drive their personalities through their own story telling, creating amazing brands as a result.

Marketing Strategy

You may be reading this wondering what a marketing strategy involves. Or you may be thinking how important one is, but you just haven’t had the time to develop it. We can help.

The Marketing Smith has written and implemented marketing strategies for organisations of varying shapes and sizes. Our experience at both strategic and operational levels allows us to review what is needed to move your business forward, whilst knowing how to implement action to actually get ahead.

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Brand Strategy

You may be a start-up with an idea but no name, let alone have a brand. Or you might be a well-established business looking to re-brand to stand out in the marketplace. We can help.

Branding is one our favourite areas to work on. Creatively the possibilities are endless, allowing your business to have its own identity conveying your brand vision, values and ultimately personality.

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Creative Strategy

Does your design team need support during a busy time? Are you looking for creative design work and don’t know where to start? We can help.

The Marketing Smith will always begin at the start – discussing your strategic aims and vision. We’ll start with a creative brief, ensuring that we understand your business objectives.

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Website Development

Is your website outdated and not servicing your business or your clients to its fullest potential? Maybe you need a website for your new start-up? We can help.

Your website is the shop window of your business – online. Your potential customers will find you online via keywords of interest or directly search for you. Online search is the top channel used to find products and services; your business is missing out if you are not discoverable. Our web developers are fully experienced website design experts, having designed hundreds of sites.

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Advertising & Social Media

Do you want to build brand awareness? Or target a new audience? You are likely to be considering advertising in some form or another. We can help.

The Marketing Smith has strong media partnerships in the UK and overseas across offline and digital channels. We can provide strategic advertising guidance to achieve audience growth in existing and new markets, growing your leads and sales.

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Content Creation

Content is still king. It’s often difficult to write about yourself or your business. You can be too close to something to know how to articulate it to others. We can help.

 

We will create your content for you to be used across a number of purposes to actively promote your business. This could be for your website, brochures or internal corporate documents. The Marketing Smith will work to capture your brand essence whilst and communicate your benefits and features clearly. Content marketing is a great way to be found online, increase sales conversions and also be seen a thought leader in your marketplace. We can help you develop a content strategy to plan blogs and articles to reach your clients more creatively.

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Marketing Coaching

Is your marketing team overloaded? Do you wish they could call someone for advice or to be a sounding board? We can help.

We have worked at in-house marketing teams with suppliers, agencies and stakeholders. Knowing how exciting projects can be, at times how overwhelming, no matter the highs or low it sometimes helps to have a like-minded expert to talk to. That’s why we offer marketing coaching for your business.

We are on hand to call or meet to discuss difficult challenges, creative thinking or ways to improve ROI through marketing. You also have the option for training days for yourself or your team.

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Personal Branding

Are you setting up a consultancy in your own name? Or are you meeting more and more people through work who you want to make valuable impression upon? We can help.

People by from people, no matter if you are a sole trader, an SME or multinational. Relationships and trust are built via individuals, and those individuals have personalities.

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Amanda Copey

Working with The Marketing Smith I felt very comfortable to share my lack of marketing knowledge and strategy when it came to getting my business out there. We had ongoing monthly coaching sessions which helped keep me monitor my figures, analyse my marketing activity in a proactive way, and taught me new skills and insights that I am still building on today.

Amanda Copey

Cloud Nine Hypnotherapy
Simon de Ferrer

I’ve worked with Laura on a number of marketing and branding projects for my own business. She’s very approachable, listens hard to the brief and then asks really good questions which narrow in more clearly on what I want to achieve. I was very pleased with her patient approach and the quality of the final results – in fact so much so I introduced her to one of my own clients

Simon de Ferrer

MHR Business Growth
Nick Banyard

We have worked with The Marketing Smith on a number of projects for which she has provided marketing support from design and creation to full implementation. Laura has an abundance of creative energy and offers ideas and suggestions to continually challenge and improve the marketing proposition. The contribution to our results from The Marketing Smith has been outstanding.

Nick Banyard

FutureStory Consulting