Established with the sole purpose to provide accessible and affordable marketing services and solutions, The Marketing Smith work with organisations and individuals who need to focus on the areas they specialise in, their own businesses.
We understand that day to day priorities can sometimes lead to marketing and advertising becoming a second thought. That’s where we step in to manage your marketing activity or offer training to fill in any skills gaps.
It’s not just businesses we can help but also individuals. We see each person differently and recognise the personal brand, the brand that employers and clients connect with, leading to employment or future business with you.
Where required carefully selected and trusted specialists are brought in to achieve the best results, within budget and deadlines, all project managed buy The Marketing Smith.
We help business drive their personalities through their own story telling, creating amazing brands as a result.
You may be reading this wondering what a marketing strategy involves. Or you may be thinking how important one is, but you just haven’t had the time to develop it. We can help.
The Marketing Smith has written and implemented marketing strategies for organisations of varying shapes and sizes. Our experience at both strategic and operational levels allows us to review what is needed to move your business forward, whilst knowing how to implement action to actually get ahead.
You may be a start-up with an idea but no name, let alone have a brand. Or you might be a well-established business looking to re-brand to stand out in the marketplace. We can help.
Branding is one our favourite areas to work on. Creatively the possibilities are endless, allowing your business to have its own identity conveying your brand vision, values and ultimately personality.
Does your design team need support during a busy time? Are you looking for creative design work and don’t know where to start? We can help.
The Marketing Smith will always begin at the start – discussing your strategic aims and vision. We’ll start with a creative brief, ensuring that we understand your business objectives.
Is your website outdated and not servicing your business or your clients to its fullest potential? Maybe you need a website for your new start-up? We can help.
Your website is the shop window of your business – online. Your potential customers will find you online via keywords of interest or directly search for you. Online search is the top channel used to find products and services; your business is missing out if you are not discoverable. Our web developers are fully experienced website design experts, having designed hundreds of sites.
Do you want to build brand awareness? Or target a new audience? You are likely to be considering advertising in some form or another. We can help.
The Marketing Smith has strong media partnerships in the UK and overseas across offline and digital channels. We can provide strategic advertising guidance to achieve audience growth in existing and new markets, growing your leads and sales.
Content is still king. It’s often difficult to write about yourself or your business. You can be too close to something to know how to articulate it to others. We can help.
We will create your content for you to be used across a number of purposes to actively promote your business. This could be for your website, brochures or internal corporate documents. The Marketing Smith will work to capture your brand essence whilst and communicate your benefits and features clearly. Content marketing is a great way to be found online, increase sales conversions and also be seen a thought leader in your marketplace. We can help you develop a content strategy to plan blogs and articles to reach your clients more creatively.
Is your marketing team overloaded? Do you wish they could call someone for advice or to be a sounding board? We can help.
We have worked at in-house marketing teams with suppliers, agencies and stakeholders. Knowing how exciting projects can be, at times how overwhelming, no matter the highs or low it sometimes helps to have a like-minded expert to talk to. That’s why we offer marketing coaching for your business.
We are on hand to call or meet to discuss difficult challenges, creative thinking or ways to improve ROI through marketing. You also have the option for training days for yourself or your team.
Are you setting up a consultancy in your own name? Or are you meeting more and more people through work who you want to make valuable impression upon? We can help.
People buy from people, no matter if you are a sole trader, an SME or multinational. Relationships and trust are built via individuals, and those individuals have personalities.
I would recommend The Marketing Smith to any organisation big or small as I know from experience you don’t often find a sensible directional plan so expertly communicated.
Dr Karen Woodhall
Aston Institute of Health & Neurodevelopment
The creativity and dynamism The Marketing Smith injected into both projects was brilliant and key to ensuring we delivered against our success criteria.
Ed Colman
Business & Market Engagement Officer – Cambridgeshire and Peterborough Combined Authority