Brand strategy consultants
Are you a start-up with an idea but no name? Or a well-established business looking to re-brand to stand out in the marketplace and gain a competitive edge? We can help.
Creating brand strategies is one our favourite areas. Creatively the possibilities are endless, allowing your business to have its own identity conveying your brand voice, values and ultimately personality to win more clients. We consult with you to determine your company purpose, vision and value proposition. This proven approach of brand development will scope out a full identity to create a strong brand to use across every function of your business.
Our design gurus will use insight to develop brand guidelines which can be referenced across all of your marketing. Ranging from use in your website development, digital marketing campaigns or other elements of the marketing mix, your brand identity will ensure a consistent and stand out approach to everything your customers see.
Brand development to support business growth
Embarking on a new brand strategy project can be daunting. Our structured brand consulting approach will take you through logical steps to review your current brand positioning using market research to review competitors, customers and the overall market place. All work will be informed by this valuable data so the final outcome will be very well suited to your business and growth strategies.
Any concerns or questions you may have when deciding upon a brand strategy firm or consultant should be confirmed during a first meeting, we aim to put clients at ease explaining the process and our services early on. Questions you may have that aren’t unusual may include:
- Will the new brand strategy drive growth for the business?
- Will my my new business brand strategy create a competitive advantage over other brands?
- Will the brand identity be relatable to my consumers?
Brand strategy services
Our services for brand development go beyond logo creation. Your brand is so much more than just your logo which is why we review as much about your current business – whether a start up or established organisation – ahead of starting work. If you are just looking for a new logo we can support with this and do our upmost to create with insights, but do recommend a wider project. Within the brand strategy consulting work we offer:
- Market audit: the starting point for marketing strategies, we can use this analysis format to review the marketplace, competitors and customers to identify brand positioning and performance.
- Insight driven concepts: development of the logo is a focus of the strategy. We create at least three concepts for review, all created after careful review of your audiences and competitor analysis.